Kapuso Mo, Anumang Kulay
ng Buhay
Since
its establishment on June 14, 1950, GMA Network, Inc. has
continually kept in touch with the preferences of its viewers,
which it considers as Kapuso. It is driven to enrich the
lives of Filipinos everywhere with superior entertainment
and responsible delivery of news and information.
"Kapuso
Mo, Anumang Kulay ng Buhay," (One in Heart, Regardless
of the Colors of Life) GMA delights its viewers with rib-tickling
comedies, heartwarming dramas, action-packed animated series,
value-laden educational and feel good true story programs,
and comprehensive, balanced, and credible news and public
affairs reports. By constantly innovating its programs,
GMA has set trends in the broadcast industry -- viewers
can participate in polls, interact with other viewers on-air,
and send feedback through text messaging in several GMA
programs.
Brief
History information
GMA
has a network of 46 VHF stations. It can also be heard on
the airwaves through 26 radio stations throughout the country,
including dzBB-AM and dwLS-FM in Manila; and dySS-AM and
dyRT-FM in Cebu.
Aside
from bringing the best in news and entertainment, GMA also
manifests its commitment to the public through the community
projects done by the GMA Kapuso Foundation.
Reaching
out to the world became the network's target in the 1990s,
starting with the Rainbow Satellite launched on April 30,
1992. Through its relay stations, GMA programs were seen
across the archipelago and in Southeast Asia. The following
year, GMA Network News, Vilma!, Firing Line and GMA Supershow
started airing in 60 American cities and parts of South
America through the International Channel Network.
Trailblazing came about in the form clustering
programs. Among them was Worry-Free Kid-TV, a series of
child-friendly programs attuned to Filipino values and sensibilities.
It was also about turning info-TV traditionally confined
to government stations into entrepreneurial shows like Negosiyete
and the agricultural show Agrisiyete.
GMA ventured into media-related businesses,
among them RGMA, a nationwide satellite of radio stations;
the UHF TV station that is now Channel V Philippines; GMA
Films, a film production company; GMA Worldwide, its international
marketing arm; Alta Productions, a multimedia company involved
in pre- and post-production; and Infiniti Music, its music
recording arm now known as GMA Records.
The
station likewise fleshed out its motto of "In the Service
of Man, For the Glory of God," through the GMA Foundation.
The Foundation reached out to underprivileged children,
their families and other communities in need.
Now past its 50th year, GMA is a respectable
leader in Philippine broadcasting, reaching at least 12
million households and knitting them closer. Not bad. Not
bad at all for a station that started out as a Mom-and-Pop
operation in decrepit backroom.
